Vinícius Ferroli, creator of Troke Kids

I have worked on digital products since 2011. Today I lead products at one of the largest loyalty programs in Brazil, looking after the partnerships with major banks and the co-branded cards.

A loyalty program is, at heart, an agreement: you do something, earn points and trade them for what you want. It works when both sides win. Troke Kids brings that logic home.

The idea came from my 5-year-old son. I wanted our routine to feel lighter for both of us, and I wanted him to learn responsibility without lectures. He marks the task as done, I approve it, and the balance turns into the reward we agreed on. At home we count in Brazilian reais, not points, so he learns early how much things cost and that money comes from effort.

Troke Kids is an independent project that I build and maintain myself.

Contact: [email protected]